Brand & Experience Strategy
Shaping vision, narrative and creative direction for global brands.
I develop strategic frameworks, narrative concepts and experience visions that guide teams and bring clarity, coherence and cultural relevance to creative work. My focus lies in setting direction and empowering interdisciplinary teams to deliver ambitious ideas across campaigns, experiences and branded content.
My work spans global brands including Moncler, Nike Air Jordan, HP, Microsoft, Shiseido, Clé de Peau, NIO, SEAT, Ellinikon, Intel and IBM, and has received recognition from Clio Awards, Lovie Awards, BIMA, Eventex Awards and FWA.