Selected Work

A curated collection of strategy-led, experience and innovation projects, spanning commercial brand work and public sector innovation. Each case reflects the same core skill: building a clear strategic foundation, guiding multidisciplinary teams, and connecting human insight to organizational ambition.Earlier projects were shaped for global brands and cultural institutions, crafting stories and experiences across digital, physical and hybrid environments. More recent work focuses on designing and leading innovation trajectories within government, translating policy and technology into workable, user-centered solutions with real societal impact. Below is an overview of projects ranging from immersive brand experiences and interactive campaigns to public service design and cross-organizational innovation trajectories.