Project overview
Ellinikon is Europe’s largest urban regeneration project. To introduce this future city to the public and key stakeholders, a 4,800 m² immersive Experience Center was created, blending spatial storytelling, interactive installations and large-scale AV to bring the vision to life before it exists.
My Role
Creative Lead: Strategy, Concept Development & Experience Direction
I shaped the narrative, defined the creative vision and guided multidisciplinary teams through concept development and production.
Responsible for
Strategy
Defined the narrative framework and experience principles.
Translated complex urban development themes into an accessible, human-centered story.
Structured the visitor journey across all zones.
Translated complex urban development themes into an accessible, human-centered story.
Structured the visitor journey across all zones.
Creative Direction
Led concept development for spatial, digital and interactive touchpoints.
Guided designers, writers, technologists and motion teams to ensure coherence.
Set tone, storytelling structure and overall creative direction.
Guided designers, writers, technologists and motion teams to ensure coherence.
Set tone, storytelling structure and overall creative direction.
Production Direction
Ensured creative fidelity throughout production.
Collaborated with spatial, AV and technical teams to integrate storytelling into the built environment.
Supported reviews, prototypes and client alignment.
Collaborated with spatial, AV and technical teams to integrate storytelling into the built environment.
Supported reviews, prototypes and client alignment.
Impact
Delivered one of Europe’s largest brand experience centers with a unified strategic vision.
Clarified a complex, multi-layered development for diverse audiences.
Strengthened public perception and investor engagement.
Awards
Eventex Awards: Gold (2023)
Brand Experience & Exhibition Experience
Awarded by Eventex Awards · May 2023
Associated with MediaMonks
Brand Experience & Exhibition Experience
Awarded by Eventex Awards · May 2023
Associated with MediaMonks
