Brand & Campaign
With over 6 years of experience in brand communications and creative strategy, I develop and deliver communications plans and content that truly resonate. I combine a strategic mindset with a hands-on approach, translating complex topics into accessible stories — through words, visuals and experience.
After a career at creative agencies working for brands like Moncler, SEAT and Ellinikon, I’m now committed to using my experience for purpose-driven organizations. I have a strong sense of tone of voice, audience relevance and brand consistency, and enjoy collaborating with colleagues, creatives and external partners to bring projects from strategy to execution.
My expertise lies at the intersection of strategy, creation and coordination — from content planning and storytelling to managing designers and videographers, and developing multi-channel communication materials. I thrive in international, cross-functional and impact-focused environments.
🔍 I’m looking for a communications or content role on the client side, where I can use my creativity, communication skills and organizational talent to contribute to a better world.
My career highlights include award-winning campaigns for brands like Moncler, Ellinikon, and Seat, and contributing to global work for: Nike Air Jordan, HP, Clé de Peau, Crocs, Shiseido, Estée Lauder, Doordash, Intel, NIO, Microsoft, and IBM.
Skillset:
Brand Strategy & Positioning | Integrated Campaign Development | Creative Direction | Social & Digital Storytelling | Experiential Concepts & Production| Team Leadership | Trend Research & Innovation
Photography
I'm a photographer based in the Netherlands with a background in advertising and a strong eye for storytelling. What began as a creative outlet alongside my work as a creative lead has grown into a freelance photography practice across travel, lifestyle, food, portraits, and brand content. My work ranges from capturing the raw energy of faraway places to creating visual stories for brands, events, and personal moments. I thrive on photographing real people, authentic atmospheres, and spontaneous details — always with a love for light, composition, and the story behind the image.
Voluntary work:
– Board member of SIW international voluntary work.
– Jury member of the Experiential, Communications and Activations category at the Dutch Creativity Awards 2023.
– Board member of R*AW: introduces ambitious students towards the creative industry and vice versa. My main focus was maintaining our brand, creating, organising and producing events at agencies, congresses at the concertbuilding for 24Academy and setting up our Cannes and SXSW talent program.
– Jury member of the Experiential, Communications and Activations category at the Dutch Creativity Awards 2023.
– Board member of R*AW: introduces ambitious students towards the creative industry and vice versa. My main focus was maintaining our brand, creating, organising and producing events at agencies, congresses at the concertbuilding for 24Academy and setting up our Cannes and SXSW talent program.
