Brand & Campaign
I'm a creative brand strategist with 6+ years of experience crafting compelling campaigns for lifestyle and beauty brands. I combine sharp conceptual thinking with a hands-on attitude, building brands people fall in love with. Trained at a technological monastery and passionate about blurring the boundaries between physical and digital realities — I bring the concept of connection to the forefront of my work: between people, products, and culture.
My career highlights include award-winning campaigns for brands like Moncler, Ellinikon, and Seat, and contributing to global work for: Nike Air Jordan, HP, Clé de Peau, Crocs, Shiseido, Estée Lauder, Doordash, Intel, NIO, Microsoft, and IBM.
Skillset:
Brand Strategy & Positioning | Integrated Campaign Development | Creative Direction | Social & Digital Storytelling | Experiential Concepts & Production| Team Leadership | Trend Research & Innovation
My career highlights include award-winning campaigns for brands like Moncler, Ellinikon, and Seat, and contributing to global work for: Nike Air Jordan, HP, Clé de Peau, Crocs, Shiseido, Estée Lauder, Doordash, Intel, NIO, Microsoft, and IBM.
Skillset:
Brand Strategy & Positioning | Integrated Campaign Development | Creative Direction | Social & Digital Storytelling | Experiential Concepts & Production| Team Leadership | Trend Research & Innovation
Photography
I'm a photographer based in the Netherlands with a background in advertising and a strong eye for storytelling. What began as a creative outlet alongside my work as a creative lead has grown into a freelance photography practice across travel, lifestyle, food, portraits, and brand content. My work ranges from capturing the raw energy of faraway places to creating visual stories for brands, events, and personal moments. I thrive on photographing real people, authentic atmospheres, and spontaneous details — always with a love for light, composition, and the story behind the image.
Voluntary work:
– Board member of SIW international voluntary work.
– Jury member of the Experiential, Communications and Activations category at the Dutch Creativity Awards 2023.
– Board member of R*AW: introduces ambitious students towards the creative industry and vice versa. My main focus was maintaining our brand, creating, organising and producing events at agencies, congresses at the concertbuilding for 24Academy and setting up our Cannes and SXSW talent program.
– Jury member of the Experiential, Communications and Activations category at the Dutch Creativity Awards 2023.
– Board member of R*AW: introduces ambitious students towards the creative industry and vice versa. My main focus was maintaining our brand, creating, organising and producing events at agencies, congresses at the concertbuilding for 24Academy and setting up our Cannes and SXSW talent program.