Interactive Livestream Experience. For #MONDOGENIUS 2021, we reconceptualised the fashion show by creating a first-of-its-kind digital experience for Moncler. Focused around 11 Genius designers, the centrepiece of the experience was a livestream filled with fashion, dance and art installations. We built a bespoke digital platform to house the livestream and expanded content, including five virtual metropolitan destinations for visitors to explore. Viewers interacted with the show via polls, minigames and hashtag triggers, utilising the power of our pioneering interactivity tool: Live XP. In short, #MONDOGENIUS 2021 changed the game — elevating Moncler to new heights and reaching over 300m people in the process.
