Project Overview
As part of Microsoft’s Shift campaign, we created a series of content pieces designed to persuade IT professionals to upgrade to Windows 10 and Office 365. Central to the campaign was an interactive brand film showcasing real-world transformation stories.
The film followed Dutch construction company VolkerWessels as they transitioned from Windows 7 and legacy systems to Microsoft’s newest software suite. Through interactive hotspots, viewers could explore the benefits of “making the shift” in an engaging, user-driven way.
My Role
Creative Lead: Narrative, Concept & Interactive Experience Direction
I shaped the narrative structure and creative direction for the interactive film, guiding how the story, interaction and content elements came together.
Responsibilities
Strategy
Defined the key narrative themes and messaging around digital transformation.
Identified how interactive storytelling could support IT decision-making.
Structured the experience to communicate both emotional and functional benefits of upgrading.
Creative Direction
Led concept development for the interactive film format and experience flow.
Guided script development, visual direction and hotspot narratives.
Worked with designers, writers and video teams to ensure cohesive storytelling across linear and interactive elements.
Production Direction
Partnered with film, motion and development teams to align execution with the creative vision.
Reviewed edits, interaction prototypes and UI elements for clarity and consistency.
Supported technical integration of interactive hotspots and viewer pathways.
Impact
Delivered an interactive narrative that communicated the value of upgrading through real business stories.
Enhanced engagement by allowing viewers to explore transformation topics relevant to their own work.
Strengthened Microsoft’s positioning as a partner in digital modernization.
