As part of Microsoft’s Shift campaign, we produced a variety of content including an interactive brand film. The campaign persuades IT professionals to shift to Windows 10 and Office 365 by telling the success stories of businesses that have already made the shift. Our brand film follows Dutch construction company VolkerWessels in their transition from Windows 7 and older legacy systems to Microsoft’s newest software. The film allows professionals to explore the benefits of ‘making the shift’ through interactive hotspots, showing it’s worth upgrading from a 7 to a 10.
Responsible for
> Creative concept and approach
> Creative direction: production, storyboarding, film, immersive storytelling, sound direction.
> Creative concept and approach
> Creative direction: production, storyboarding, film, immersive storytelling, sound direction.
