Responsible for
> Creative concept and approach
> Creative direction: production, interaction design, spatial design, films.
> Creative concept and approach
> Creative direction: production, interaction design, spatial design, films.
Clé de Peau
Haitang Bay Outpost We helped Clé de Peau Beauté promote its cosmetic products to shoppers at China’s Haitang Bay Mall by producing an interactive pop-up installation. With thousands passing through the mall, the subtle-yet-striking installation invites customers to explore the brand for themselves. The Aurora Room highlights the brand’s hero “Le Serum” with a mesmerising infinity room tour through its ingredients. Tied together with aesthetics inspired by the aura borealis, the installation elevates Clé de Peau as a true destination shopping experience.
