Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, producing a website to host the live-streamed shoe unveil and house exclusive AJ XXXV content. The site gives access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.
Responsible for
> Creative direction: website and AR production
> Livestream strategy and organization
> Creative direction: website and AR production
> Livestream strategy and organization
Connect the Future
In the event ‘Connect The Future’ I’ve presented and talked MediaMonks clients through the most important aspects of this project, together with our CEO Victor Knaap.
