NIO

With in-person events out of bounds, we collaborated with NIO to announce their European expansion through a virtual press release. We combined live Q&As with pre-recorded presentations celebrating the electric carmaker’s arrival in Norway—the country that boasts the world’s highest market share for electric vehicles. Despite being shot at different locations, we ensured that all segments featured NIO’s signature brand style. The virtual format enabled stakeholders and journalists around the world to participate in the launch. Handling everything from script to stream, we developed the creative concept, art direction and live event production from scratch.

Responsible for
> Creative concept and approach
> Creative direction: production, storyboarding, films, livestream.