Shiseido

The Living Red Art Show We got hearts beating at “The Living Red Art Show,” an immersive pop-up at Sanya CDF Mall promoting the launch of Shiseido’s Ultimune Power Infusing Concentrate III serum. Visitors were led on a journey to explore its benefits through three interactive touchpoints. AR filters visualized the effect of the serum, before attendees immersed themselves in a light show that pulsated to the sound of heartbeats referencing blood’s circulation to the skin. Inspired by how a cell moves within the body, a sample of the product traveled through a maze of tubes to attendees, as a parting gift.